Case Studies & Creative Thinking — MIND MIAMI

The work / The thinking behind it

EVERY CHALLENGE. A DIFFERENT STORY.

What needed to change? Why did we design it that way? Explore the decisions behind the experience, one case at a time.

Start with the first case
Case studies / Client work & our own product
01 Club Pink Pony 02 UFactory 03 Mind OS

PINK PONY Hospitality / Miami

The night starts here.
01 Discover 02 Explore 03 Request

Journey map · Visual interpretation of the experience

01 / Club Pink Pony Client case / Hospitality

From discovering a night to wanting to be there.

How do you make a place feel alive before someone walks in?

The challenge

Bring the venue’s energy into a digital journey that helps a guest find their night, explore the atmosphere and take the next step.

The design decision

A featured campaign sets the mood. Weekly events, experiences, menus and the venue answer the questions that come before a table request.

The experience

English and Spanish navigation connect event discovery with reservation calls to action. Content and navigation work as one experience.

Campaign narrative Web experience EN / ES
Explore the live experience Let’s talk about your project

Focus of this case: public experience and reservation journey design.

UFACTORY Commerce / Automotive

Find the right path.
01 Vehicle 02 Part 03 Enquiry

Journey map · Visual interpretation of the experience

02 / UFactory Client case / Commerce

A technical catalog. A human starting point.

What does a buyer actually know when they need a part?

The challenge

Start with the buyer’s context: their vehicle or the reference of the part they need. Make a complex catalog easier to approach.

The design decision

Organize the public experience around vehicle and part-number search, with distinct paths for the catalog, business accounts, warranty and contact.

The experience

The information architecture separates product discovery from business enquiries. Every path starts with a question the buyer can understand.

Information architecture Commerce B2B journeys
Explore the live experience Let’s talk about your project

Focus of this case: public catalog structure and enquiry paths.

MIND OS Own product / Operations

Less friction. More flow.
01 Lead 02 Proposal 03 Invoice

Journey map · Visual interpretation of the experience

03 / Mind OS Own product / Agency systems

The experience continues after the first conversation.

What happens between a new lead and the work getting done?

The challenge

Give the agency team a clear next action across sales, client work and communication.

The design decision

Connect the lead, proposal and invoice journeys with content planning and WhatsApp coordination. Keep people in control of client communication.

The experience

Guided operations organize the work behind the brand. The real workspace requires login and the corresponding access permissions.

Product design Guided workflows Agency operations
Explore the service Let’s talk about your project

Own product. The diagram illustrates the workflow, not live customer data.

Inside the studio

The details of our own system.

Our identity, our product and explicitly identified concept studies. Open the notebook and explore.

Studio project

Mind Miami
Mind Miami brand manual cover

Type + colour

Aa.

SORA / INTER

Creative growth systems.

Deep navy · Cyan · Warm paper

The brief

Build a recognisable identity that can move between creative work and business tools.

The design decisions

A precise wordmark, deep navy, warm paper and a clear cyan accent. Sora leads the message; Inter keeps the details readable.

What is included

  • Logo and brand seal
  • Colour and typography system
  • Brand manual and visual applications
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Own product

Mind OS
MIND OS Product overview

Your agency. In order.

01 · Leads 02 · Proposals 03 · Invoices

Content planning + WhatsApp coordination

Product overview. The real workspace requires sign-in and the appropriate permissions.

The brief

Give an agency team a clear next step across sales, client work and communications.

The design decisions

Five guided entry points connect leads, proposals, invoices, content and WhatsApp. The interface prioritises the task and keeps client access scoped to the team’s permissions.

What is included

  • Guided operations home
  • Sales and client workflow navigation
  • Content calendar and WhatsApp entry points
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Studio project

A connected web experience
MIND MIAMI WEB / UX
MAKE IT
MATTER.

Strategy. Design. Connection.

Illustrative layout preview of our own website.

The brief

Help a visitor understand the offer, explore the work and start a conversation from any screen.

The design decisions

Lead with the work. Make every capability explorable. Keep mobile navigation, bilingual content and a clear project brief part of the same experience.

What is included

  • Responsive art direction and page layouts
  • Interactive service and project exploration
  • Bilingual content and project brief handoff
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Concept study

Ideas with energy
MIND / CREATIVE STUDIO Concept
GOOD IDEAS.
REAL ENERGY.
Art + strategy = growth MIND MIAMI

Studio concept. No client campaign results are represented.

The brief

Explore how one strong idea can become a coherent series of campaign pieces.

The design decisions

Bold type, a focused message and a consistent visual rhythm. This studio concept demonstrates a direction for creative work; it is not a client campaign or a performance report.

What is included

  • Campaign key visual
  • Message and typography hierarchy
  • Art direction for related formats
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Your next move

What could we build for you?

Three questions. A starting point for your project. Let’s find the right conversation.

This is a guide, not a quote. Your choices stay on this page; nothing is submitted here.

Let’s start with your challenge.

Tell us what you want to create, improve or connect in our project brief.

Tell us about your project

Good questions

Let’s make things clear.

Where do we start?

With your business, your audience and the decision you want a customer to make. Then we define the scope, stages and proposal.

Can you improve the website I already have?

Yes. We first review content, usability and the current platform. A redesign can build on what works; a migration is a separate decision.

Do I need every service?

No. We can start with one well-defined project and connect other work when the business needs it.

How do you control the budget?

We separate the project scope from hosting, tools, advertising and external services. The proposal specifies deliverables, revisions and any recurring costs.

What happens after I send a brief?

The team reviews your answers, clarifies the goal and prepares the next conversation. Sending a brief does not start a subscription or charge.

Will my site work without the animations?

Yes. Content, navigation and contact paths remain usable. Motion supports the experience and respects reduced-motion preferences.

Art + Strategy = Growth

Make your next move matter.

Bring us the challenge. We’ll bring the thinking, the design and a plan to make it happen.

Let’s build something